When it’s time to sell your business, the question isn’t just when — it’s to whom. According to Exit Factor president Jessica Fialkovich, your ideal buyer depends on your goals after the sale. 

“If legacy and employees matter most, I would opt for an individual buyer every time. Private equity’s prime motivator is money.” 

In her latest article for Inc., Jessica breaks down the pros and cons of selling to private equity versus an individual buyer — from payout structure and control to company legacy and post-sale involvement. 

If you want guaranteed cash and a clean exit, an individual buyer might be your best fit. But if you’re willing to take on risk for a potentially larger payoff later, private equity could help you scale before your final exit. 

👉 Read the full article on Inc.: 
Is Private Equity or Individual Buyer Best for Your Business Exit?