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Build a More Valuable Business, Together.

The Exit Factor Community is a paid membership for business owners who want to grow profit, build value, and prepare for a future exit using the same methodology behind more than 2,000 business sales.

Only 13% of business owners exit successfully.¹ Our members are building to be one of them.

The Exit Factor Community is the entry point to working with Exit Factor. As a member, you get the full VORTEx curriculum across the five phases of building a more valuable business, every Exit Factor tool and template, the DIY Business Value Tool, and a private community space inside the Exit Factor app. Once a month, a Certified Exit Factor Consultant leads a live group session where members work through real situations, share what is working, and get expert direction. Community membership starts at $2,500 per year, billed annually.

¹ Source: Robbins Research. The corresponding 87% figure (owners who never achieve a successful exit) is referenced in Section 5.
Build a More Valuable Business, Together.

2,000+

Business Exits Behind the Model

75+

Industries Served

5

VORTEx Phases Inside the Curriculum

150+

Local Office Markets

Not a Networking Group. A Growth and Exit Community.

Built for Owners Who Want a More Valuable Business

Most owner communities focus on general peer support. The Exit Factor Community is different. It is built specifically for owners who want to grow profit, increase business value, and prepare for a future exit, whether that exit is two years away or ten. Every session, every tactic, and every conversation inside the community comes back to the same five phases, built on insights from more than 2,000 business sales.

General Owner Peer Groups

Membership organizations built around peer support and general business discussion. Members swap experiences across a wide range of topics, from hiring to marketing to leadership.

Best For:

Owners who want a generalist peer bench and have no specific exit, valuation, or growth methodology in mind.

Free Online Communities

Open forums, Facebook groups, or LinkedIn groups where owners ask questions and share advice. Free to join, broad in topic, and unmoderated by certified experts.

Best For:

Owners who want quick crowd feedback and are willing to filter through general advice to find what fits.

The Exit Factor Community

An annual membership for owners who want to grow profit, build value, and prepare to exit on their own terms. Members get the proven strategies and tactics that turn a business into a real asset, one that can sell, transition, or pass on when the owner decides it is time. Membership includes a self-paced course library, every Exit Factor tool and template, the DIY Business Value Tool, a private community of fellow owners inside the Exit Factor app, and one live monthly session with a Certified Exit Factor Consultant who works real situations with the group.

Best For:

Owners who want a more profitable, more valuable, and more sellable business, the proven strategies behind more than 2,000 business sales, and a clear path to upgrade into one to one consulting when the work calls for it.

Inside the community

Everything Your Community Membership Includes

Community membership is built to give you everything you need to work the Exit Factor methodology on your own time, with a real community of owners and certified experts around you. Membership is delivered through the Exit Factor app, with a single login that opens the courses, tools, community, and live sessions in one place.

The full Exit Factor curriculum across all five phases (Value, Optimize, Record, Transform, Exit) delivered as on demand video lessons. Members move at their own pace and can revisit lessons as their business changes.

Every named tool the Exit Factor methodology uses to turn a business into a more profitable, more valuable, more sellable asset, including the Value Vision Map, Profit Pulse Plan, Role Release Map, 3-Growth Matrix, and Exit Prep Scorecard, amongst many others.

A self-serve calculator that gives members a ballpark estimate of business value using EBITDA (earnings before interest, taxes, depreciation, and amortization) and an industry multiple. Members can rerun the tool as their financials evolve.

A members-only space inside the Exit Factor app where members ask questions, share wins, post their work for feedback, and connect with owners working through the same phases. Moderated by Certified Exit Factor Consultants.

A live session each month, led by a Certified Exit Factor Consultant. Each session covers one Exit Factor concept, works through real member situations, and ends with a specific next action members can take in their business.

All four pillars live behind a single login at app.exitfactor.com. Members get a continuous record of their progress, conversations, and their community activity in one place.

A Mission, Not Just a Membership

87% of Owners Never Exit Successfully.
Our Members Commit to Being the 13% Who Do.

According to Robbins Research, 87% of business owners never achieve a successful exit. They pour years, often decades, into building something real, and when the time comes to step away, the value they counted on is not there. The business will not sell, will not transition cleanly, or will not fund the next chapter of their life. The Exit Factor Community exists to change that number, one owner at a time. When you join, you are not just buying access to courses and tools. You are making a commitment to join the Elite 13% of owners who build a real succession and exit plan and achieve a profitable exit that gives them time, money, and freedom.

87%

of business owners never achieve a successful exit. Source: Robbins Research.

13%

build a real succession and exit plan and exit on their terms. Our members commit to being one of them.

A Successful Exit Reaches Further Than the Owner

When a business fails to exit well, the owner is rarely the only one who pays for it. A business is a web of people who depend on it. The owner’s family has often tied their security, savings, and future plans to the value locked in the company. The employees depend on the business for their livelihoods, and their families depend on them. Vendors and suppliers have built their own businesses around the relationship. Customers rely on the products and services to run their lives and their companies. And the local community feels it too, through the jobs, the spending, and the stability a healthy business provides. A failed exit sends a shock through all of them. A successful exit protects each of them and often lays the foundation for the owner to give back, invest, and build again.

THE EXIT FACTOR COMMUNITY COMMITMENT

As a member of The Exit Factor Community, I commit to being part of the Elite 13%. I will do the work to build a business that is more profitable, more valuable, and ready to transition on my terms. I am building this not only for myself, but for my family, my team and their families, my customers, my vendors, and my community. I commit to a successful exit that gives me time, money, and freedom.

Every member makes this commitent when they join. It is the difference between owning a business and building one worth leaving well.

Anchored to a Proven Methodology

Every Course, Tactic, and Session Comes Back to the Same Methodology

The Exit Factor methodology is built on five phases known as the VORTEx Model™. Every part of the Community membership, from the course library to the tools and tactics to the monthly live session, is organized into these five phases. Members move through the methodology in whatever order their business needs, with the certainty that each phase builds toward a more profitable, more valuable, and more sellable company.

V

Value

Define your vision, your exit options, and the financial targets that connect today’s business to tomorrow’s exit. Core purpose: clarify the destination and reverse engineer the timeline.

O

Optimize

Improve profitability and financial visibility through cleaner books, sharper margins, and a financial rhythm that surfaces issues early. Core purpose: increase EBITDA and the quality of the financial story.

R

Record

Improve people, process, and technology management and efficiency. Includes systems and protection for automation and technology, including artificial intelligence (A.I.). Core purpose: make the business run without the owner.

T

Transform

Identify and implement growth strategies across customer expansion, product expansion, and acquisition growth. Core purpose: grow the top line and widen the value gap before exit.

Ex

Exit

Build the exit prep scorecard, line up the deal team, and prepare the business for a clean transition. Core purpose: protect value during the transaction and close on the owner’s terms.

FIT BEATS SIZE

Who The Exit Factor Community Is For

The Community works best for owners who are ready to do the work and who want a methodology, not just a chat room. Our community serves business owners of all sizes and across all industries. Most of our owners are anywhere from two to ten years away from a transition, although exceptions are common.

This Is for You If

  • You want to grow profit, build value, and eventually exit on your terms.
  • You are anywhere from two to ten years away from a sale, a leadership transition, or a strategic decision about what is next.
  • You want a structured methodology you can work at your own pace, with certified expert direction once a month.
  • You want a peer community of owners who share real numbers and real situations, moderated by Certified Exit Factor Consultants.
  • You want a clear path to upgrade into a Mastermind cohort or one-to-one consulting when the work calls for more support.

This Is Not for You If

  • You are pre-revenue or running a side project that is not yet a real business.
  • You are in a live transaction and need transaction execution rather than value building.
  • You want a generalist owner peer group with no specific growth or exit methodology.
  • You are a service provider looking to solicit our community. We have a strict non-solicitation policy for our members.
  • You want one-to-one consulting starting today. In that case, skip the Community and start with a free consultation about one-to-one engagement.
How It Works

How to Join The Exit Factor Community

The Community is sold through a free consultation, so we can confirm fit and answer questions. The consultation is a requirement for access to the community.

01 Step One
01

Schedule a Free Consultation

Pick a time on the calendar that works for you. The free consultation is a thirty-minute call where we learn about your business, your goals, and your timeline, and you learn how the Community fits with everything else Exit Factor offers.

02 Step Two
02

Confirm Fit and Tier

On the call, we confirm whether the Community is the right starting point or whether the Mastermind or one-to-one engagement is a better fit. We never push a higher tier than you need. Most owners start with the Community.

03 Step Three
03

Activate Your Membership

Once you decide to join, we activate your Community membership inside the Exit Factor app. You get immediate access to the full course library, every tool, the DIY Business Value Tool, and the private community space.

04 Step Four
04

Join the Next Monthly Session

Your first live monthly group session is added to your calendar within the week. Bring a question, a tactic you are working through, or a real situation, and a Certified Exit Factor Consultant will work it with you and the rest of the cohort.

Real Owners, Real Results

What Owners Say About Working with Exit Factor

Excellent level of professionalism. Great resource for business valuation and growth strategies.

Aaron Auberg

"John Kopp is experienced, knowledgeable, approachable and genuinely cares about his clients in every step of the way.
If you have a business, you should talk to John Kopp."

Alberto Herrera

I have had several engagements with Jon Kopp, and he is very approachable and knowledgeable in business and consultation services. He has experience selling his own business and has been able to transform that knowledge into strategic and informed guidance for other business owners considering selling their own organization. If you do not know where to start, this is it.

Amanda McMillen

Jeremy and his team are helpful, professional, responsive and a pleasure to work with! I highly recommend that you work with them to set up your business according to your future plans! You don’t travel without a road map of some sort, you shouldn’t own a business without some guidance either! Exit Factor of Des Moines is my go to for my business.

Doug Jakobitz

Very helpful and informative!

Camilo Ponce

"I've had the pleasure of referring several clients to Michael Heisser at Exit Factor, and every experience has been top-notch. Michael and his team really know their stuff when it comes to business valuations—detailed, accurate, and incredibly insightful. But what really sets them apart is how they go beyond the numbers.

Michael gives business owners straightforward, practical advice they can actually use to increase their company’s value. He doesn’t just talk theory—he delivers real strategies that get results. Several of my clients have seen noticeable improvements thanks to his guidance.

Michael isn’t just a consultant—he’s a real partner in helping owners grow and prepare for a successful sale. I wholeheartedly recommend him and the Exit Factor program to any business owner looking to build value before going to market."

Brian Buell
The Exit Factor Services Ladder

Where the Community Fits in the Exit Factor Services Ladder

The Community is the entry point for most of our Exit Factor clients, but not for all. Members who want more structure or more individual attention can engage with us at a further level when needed. There is no penalty for starting in the Community and upgrading later, and there is no penalty for staying in the Community as long as it is the right fit.

Tier 2

The Exit Factor Mastermind

Owners who want twelve months of monthly group sessions in a small cohort of three to eight owners, with structured hot seats, monthly commitments, and a Certified Exit Factor Consultant facilitating every session in addition to Community access.

Most Mastermind members come from the Community. The free consultation is when we decide whether a Mastermind cohort is the next step for your business.

Learn more about the Mastermind
Tier 3

One-to-One Engagement

Owners who want a dedicated consultant working in their business with them, a custom strategy, and hands-on execution against the Exit Factor methodology.

Available to any Community or Mastermind member when the work calls for more individual attention. Also, available to owners who want to start with one-to-one.

Learn more about one-to-one engagement
Common Questions

Frequently Asked Questions

The Exit Factor community membership includes five things. First, the full VORTEx Course Library across all five phases of the Exit Factor methodology, delivered as self-paced interactive lessons. Second, every Exit Factor tool and template that anchors the methodology, including the Value Vision Map, the Profit Pulse Plan, the Role Release Map, the 3-Growth Matrix, and the Exit Prep Scorecard, amongst others. Third, the DIY Business Value Tool, a self-serve calculator that returns a ballpark business value using EBITDA (earnings before interest, taxes, depreciation, and amortization) and an industry multiple. Fourth, a private community space inside the Exit Factor app, moderated by Certified Exit Factor Consultants. Fifth, one live session every month, also led by a Certified Exit Factor Consultant. Everything is delivered through a single login at app.exitfactor.com.

The Exit Factor Community membership starts at $2,500 per year, billed annually. The membership renews each year unless you cancel. If you want to move up to the Mastermind or a one-to-one engagement, your remaining Community membership is credited toward the higher tier; we confirm the credit on the free consultation.

The Community is built for business owners of all sizes who want to grow profit, build value, and prepare for a future exit using a structured methodology. Most members are two to ten years from a transition. The Community is not the right fit if you are pre-revenue, running a hobby business, or in a live transaction and need transaction execution rather than value building. It is also not the right fit if you want a generalist owner peer group with no specific growth or exit methodology. If you are unsure, the free consultation is when we confirm fit.

The biggest difference is the methodology. Vistage, EO, YPO, and similar groups are general business owner peer groups built around peer support across a wide range of topics. The Exit Factor Community is built specifically for owners who want to grow profit, build business value, and prepare for a future exit using a specific successful methodology. The monthly session is led by a Certified Exit Factor Consultant, not a peer chair, and every tool, tactic, and course in the membership is built on the same methodology behind more than 2,000 business sales.

The Exit Factor Community is a self-paced annual membership with one live group session per month for the entire community, delivered through the Exit Factor app. The Mastermind is a twelve-month structured group program with a small cohort of three to eight owners, monthly hot seats, between-session check-ins, and a single facilitator running the cohort end to end. The Community is built for owners who want a methodology they can work on their own time. The Mastermind is built for owners who want a structured cohort with deeper accountability.

Each monthly session is one hours, held on the same day and time each month, and led by a Certified Exit Factor Consultant. The session topics vary some including open office hours with our Founder, featured expert speakers on topics like tax saving strategy, AI strategy, and recruiting and team management, among others. Members can attend any session they want; there are no make-up sessions but recordings are available for the last year.

The community space inside the Exit Factor app is moderated by Certified Exit Factor Consultants. That means questions are answered by trained experts and other members, and the methodology remains consistent across the community. Members are expected to share real numbers and real situations rather than hypotheticals, and the community is private to paying members. Members can control their profiles and hide any identifying information they choose. We have a strict non-solicitation policy amongst members and any service provider or member trying to solicit the community will be removed without a refund.

You can upgrade to the Mastermind or a one-to-one engagement at any time. When you upgrade, your remaining Community membership is credited toward the higher tier. If you want to cancel, you can do so at least 90 days before your annual renewal date; Cancellations take effect at the end of the current membership year, and there are no partial-year refunds.

Yes. The Exit Factor Community membership is delivered through the Exit Factor app and is available to business owners worldwide. The monthly live session is held at a time set to work for U.S. and international members, and the course library, tools, and DIY Business Value Tool are available on demand. Tax, legal, and transaction guidance referenced in the curriculum is grounded in U.S. mergers and acquisitions (M&A) practice; international members should plan to validate jurisdiction specific items with their local Certified Exit Factor Consultant. We have more than 150 locations across the United States as well as three international locations.

Robbins Research found that 87% of business owners never achieve a successful exit, which leaves only 13% who build a real succession and exit plan and go on to a profitable transition. When you join The Exit Factor Community, you make a commitment to be part of that 13%. In practice, that means doing the work: moving through the methodology, using the tools, showing up to the monthly sessions, and building a business that is more profitable, more valuable, and ready to transition on your terms. It is a commitment to yourself, and to everyone who depends on your business, including your family, your team and their families, your customers, your vendors, and your community.

The free consultation is a thirty-minute call where we learn about your business, your goals, and your timeline. We confirm whether the Community is the right starting point or whether the Mastermind or a one-to-one engagement is a better fit. We also walk you through the app, answer questions about pricing and renewal, and confirm what is included in the membership. There is no pressure to join on the call; most owners decide within a few days of the consultation.

ABOUT EXIT FACTOR

The Methodology and the Team Behind the Community

Exit Factor is built on insights from more than 2,000 business exits across 75+ industries, distilled into a methodology that helps owners build companies that are more profitable, more valuable, and designed to give them options on their own timeline. Every live monthly Community session is led by a Certified Exit Factor Consultant trained in the VORTEx Model™. With locations across 150+ U.S. markets and three international markets, an Exit Factor consultant is almost always within driving distance, and the Community membership is delivered through the Exit Factor app, so members can participate from anywhere.

2,000+

Business exits behind the model

75+

Industries served

150+

U.S. markets
+ 3 international markets

Commit to the Elite 13%

87% of owners never exit successfully. You do not have to be one of them. A free consultation is the fastest way to find out whether The Exit Factor Community is the right next step toward joining the 13% who build a real plan and exit on their terms. Bring your questions, bring a rough sense of your goals, and bring the numbers you have. We will handle the rest.