Before you decide to sell your business, one critical step is determining what it is worth. This process isn’t an exact science, making it essential to seek the expertise of an experienced exit advisor or business broker. These professionals will provide an honest assessment of your business, helping you set a fair sales price. It’s important to be prepared for some hard truths. Your business might not be worth what you expected, given its current state and market conditions. The years of hard work you’ve invested may not be fully reflected in its current value.
The good news is, regardless of your business’s current value, our team at Exit Factor SLC and Utah County will help you improve it, ensuring you receive the highest possible price when you decide to sell.
Key Valuation Factors

Tangible assets: Physical items like inventory and equipment.
Intangible assets: Non-physical assets like patents and goodwill.
Liabilities: Debts owed by the company.
Financial metrics: Profitability, revenue, expenses.
Additionally, external factors like inflation, recession, and the availability and cost of capital can influence your business’s value. The current state of supply and demand, industry growth, and economic conditions also play significant roles
Valuation Methods – There are three main valuation methods that are typically used to determine a business’ value:
Market Approach: This method compares your business with similar ones in the same industry, and analyzes comparable sales prices, profitability, and revenue. This is the most common method used to value a business for sale.
Income Approach: This method estimates future earnings and calculates their present value using a discount rate, often applied to larger businesses.
Asset Approach: This method sums up the net asset value, including both tangible and intangible assets.
Benefits of Valuing Your Business
Understanding your business’s true value is beneficial even if you’re not ready to sell. It helps you:
> Plan for retirement and your business exit strategy.
> Gain insights into improving your company and maximizing its value.
> Explore the best options for securing additional funding.

At Exit Factor, we specialize in helping entrepreneurs build standout businesses. Our team will support you along the path to maximizing your business’s value, reclaiming your time, increasing profits, and preparing for a successful exit.
Click HERE to schedule a free, no-obligation consultation with one of our certified Consultants. We’ll help you understand your business’s current value and explore ways to improve it so that you can plan your next steps.